Inveniem, LLC (“Inveniem,” “we,” or “us”) provides this Privacy Policy to explain our practices regarding the collection, use, and disclosure of information that applies to our Definitive Authentic™ websites and mobile platforms (collectively, our “Service”), as well as your choices regarding the collection and use of information that is disclosed by your web browser or mobile device (collectively, “Devices”). This Privacy Policy applies only to the practices of companies we own, control, or are united with under common control. By accessing or using our Service, you acknowledge and agree that you have read, understood, and agree to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy and consent to our operation of the Service with respect to you and your Devices in accordance with the same. 

1. HOW WE COLLECT AND USE YOUR INFORMATION 

We collect the following types of information about you: 

Information you provide us directly — We ask for certain information such as your name, e-mail address and phone number, if you register for a User account with the Service, or if you correspond with us (in which case we will also retain our responses). If you purchase products or services then we will also ask for additional information, such as your credit card number, contact address and billing address. We may record information about places you have visited, digital items you have purchased or collected, and items you have purchased, and if you choose to use our services to assemble a digital collection of items. We may also retain any messages you send through the Service and may collect information you provide in User Content you create, share, or post to the Service, which may include information contained in your profile as well as photos or other image, files, and associated metadata. We use this information to record your ownership of items in our databases, and to operate, maintain, and provide to you the features and functionality of the Service. 

Information we may receive from third parties — We may receive information about you from third parties. For example, if you access our Service through a third-party connection or log-in, for example, through Facebook Connect, Google, or Apple ID, by “following,” “liking,” adding the Definitive Authentic application, linking your account to Definitive Authentic, etc., that third party may pass certain information about your use of its service to Definitive Authentic. This information could include but is not limited to any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. We may use this information to find your contacts on the Service, to let you know what your contacts are doing on the Service, and to let your contacts know what you are doing on the Service. We may also use it to suggest additional users or friends you may want to follow or connect with. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Service. You may also unlink your third-party account from the Service by adjusting your settings on the third-party service. 

Inviting a third party to use our Service — If you choose to use the Service to share content with a third party, we will ask you for that person’s email address or phone number, or with your permission we may access and store your contact list available on your Device, and we will automatically send an email invitation to the invitee. After sending the invitation, we may also send reminder emails to your invitees on your behalf. We store this information to send this email, to register the invitee if your invitation is accepted, and to track the success of our invitation service. Unless the invitee becomes a registered User of the Service, we do not use the invitee’s email address for marketing purposes, and we do not share the invitee’s email address with third parties other than Definitive Authentic’s service providers. The invitee may contact us at any time to request that we remove his or her information from our database by notification to us through the contact information available on our Service. 

Metadata — We may collect metadata associated with User Content. Metadata typically consists of how, when, where and by whom a piece of User Content was collected and how that content has been formatted. Users can add or may have added metadata added to their User Content including keywords posted with a photo or video, including names, geographical or location information, comments, or other data. This makes your data more searchable and more interactive. However, the metadata may be accessible to others if you share the User Content with others or on third party social media sites. 

We use this information to operate, maintain, and provide to you the features and functionality of the Service. We may also use this information to communicate directly with you. We may send you emails containing newsletters, promotions, and special offers. If you do not want to receive such email messages, you will be given the option to opt out or change your preferences. We also use your information to send you Service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). You may not opt out of Service-related e-mails. 

We use cookies and other technology to collect information. We automatically collect certain types of usage information when you use our Service. 

Analytics information — We may directly collect analytics data or use third-party analytics tools to help us measure traffic and usage trends for the Service. These tools collect information sent by your Device as part of a request, including the web pages or screens you visit, your browser add-ons, your Device’s width and height, operating system version, and other information that assists us in improving the Service. We may collect and use this analytics information in aggregate form such that it cannot reasonably be manipulated to identify any particular individual user. 

Cookies information — When you visit the Service, we and our third-party partners may send one or more cookies — a small text file containing a string of alphanumeric characters — to your Device that uniquely identifies your browser and device and lets Definitive Authentic help you log in faster and enhance your navigation through the site. A cookie may also convey information to us about how you use the Service (e.g., the pages and screens you view, the links and buttons you click and other actions you take on the Service) and allow us or our business partners to track your usage of the Service over time. If you configure your Device to restrict cookies or refuse all cookies, some features of the Service may not function properly. 

Log file information — Log file information is automatically reported by your Devices each time you access our web pages or make requests to the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information. 

Clear gifs/web beacons information — When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users. In addition, we may also use clear gifs in HTML-based emails sent to our Users to track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Service. 

Device identifiers — When you access the Service by or through a Device, including but not limited to smart-phones or tablets or computer, we may access, collect, monitor and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your Device, which uniquely identify your Device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Definitive Authentic. A device identifier may convey information to us about how you browse and use the Service. A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Service. Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled. 

Location data — When you access the Service by or through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device. Location data may convey to us information about how you browse and use the Service. Some features of the Service, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled. You may configure your mobile device not to disclose location data, but certain features of the Service that are location-dependent may not function properly. 

Ads on our Service — We may permit third party online advertising networks to collect information about your use of our Service over time so that they may play or display ads that may be relevant to your interests on our Service or on other websites or services. Typically, these third-party ad servers or ad networks use cookies and other tracking technology to compile information about your Device’s visits and usage patterns on the Service and on other sites around the Web, to send you the ads that appear on the Service, to measure the effectiveness of their ads and to personalize the advertising content. The Definitive Authentic Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. 

We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) to provide and monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; (f) help you efficiently access your information after you sign in; and (h) track User Content and Users to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act; and (i) to provide advertising to your Device. 

2. SHARING OF YOUR INFORMATION 

We may share your information with third parties outside Definitive Authentic and its controlled subsidiaries and affiliates in the instances described below. For further information, see the “Your Choices Regarding Your Information” section below. 

Who we may share your information with — We may share your information with third-party business partners, consultants and service providers that perform services on our behalf for the purpose of providing the Service to you (e.g., user authentication providers, email providers, advertising networks, content or service fulfilment, analytics companies, etc.). Those business partners will be given limited access to your information that is reasonably necessary to deliver the Service. We may also share your information with our business partners who offer a service to you jointly with us, for example and without limitation, when running a co-sponsored contest or promotion. From time to time, we may share your information with third parties who we think may offer you products or services you may enjoy. 

Who you may choose to share your information with — Any information or User Content that you voluntarily disclose for posting to the Service, such as your public profile, photos or images and associated metadata, and comments, becomes available to other Definitive Authentic users and to the public, as controlled by any applicable privacy settings. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information. You may also choose to share your information with friends through email or various social media sites. 

What happens in the event of a change of control — We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, User Content, and other User information related to the Service will likely be among the items transferred in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions or similar transactions or proceedings. We may also sell, assign, or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company.  You acknowledge the foregoing and hereby consent to the same. 

Instances where we are required to share your information — Definitive Authentic will disclose your information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use, or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Definitive Authentic, our Users or others. 

We may also share information with others in an aggregated and anonymous form that does not reasonably identify you directly as an individual. 

3. HOW WE STORE AND PROTECT YOUR INFORMATION 

Storage and Processing — Your information collected through the Service may be stored and processed in the United States or any other country in which Definitive Authentic or its subsidiaries, affiliates or service providers maintain facilities. Definitive Authentic may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Definitive Authentic or its subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you as described in this Privacy Policy. 

Data Retention -We will retain your information for as long as your account is active or as needed to provide you services. You may deactivate your account in your profile settings. Please contact us at the address(es) provided on the Service if you wish to delete your account permanently from our systems. Please be aware that we will not be able to delete any content you have shared with others or with social media sites, and you acknowledge and agree that we shall have no liability in connection therewith. 

Deleting or Anonymizing Your Content - If you are under 18 years of age, you may request that the content that you posted to the Service be deleted or anonymized such that your personal information will not be identifiable publicly on our Service by contacting us at the address(es) provided on the Service. While we will use all commercially reasonable efforts to delete or anonymize your user content upon request, please be aware that ownership and provenance information for your items is recorded on a blockchain and, as such, cannot be fully removed. In addition, should you choose to use any social features of the Service, you may not be able to completely remove all your personally identifiable user content if, for example, that content has been stored, republished, or reposted by another user or a third party. We may also maintain your information in an anonymized form for our internal use, even if your data is no longer personally-identifiable or accessible to the public on our Service. 

Keeping your information safe — Definitive Authentic cares about the security of your information and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Service. However, Definitive Authentic cannot ensure or warrant the security of any information you transmit to Definitive Authentic or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed. Your privacy settings may also be affected by changes to the functionality of Definitive Authentic’s distributors, such as social networks. Definitive Authentic is not responsible for the functionality or security measures of any third party and you hereby release and hold harmless Definitive Authentic in connection therewith. 

Compromise of information — In the event that any information under our control is compromised as a result of a breach of security, Definitive Authentic will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps we deem appropriate, in accordance with any applicable laws and regulations. 

4. YOUR CHOICES ABOUT YOUR INFORMATION 

You control your account information and settings — You may update your account information, profile information and email-communication preferences at any time by logging in to your account and changing your profile settings. You can also stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices). If you have any questions about reviewing or modifying your account information, you can contact us at the address(es) provided on the Service. 

5. CHILDREN’S PRIVACY 

Definitive Authentic does not knowingly collect or solicit personal information from anyone under the age of 13. The Service and its content are not directed at children under the age of 13. In the event that we learn that we have inadvertently collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at the address(es) provided on the Service. 

6. LINKS TO OTHER WEBSITES AND SERVICES 

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies. In addition, you agree that we are not responsible and we do not exercise control over any third-parties that you authorize to access your User Content. If you are using a third party website or service (like Facebook or Twitter) and you allow such a third party access to your User Content, you do so at your own risk. This Privacy Policy does not apply to information we collect by other means (including offline) and from other sources other than through the Service. 

7. HOW TO CONTACT US 

If you have any questions about this Privacy Policy or the Service, please contact us at the address(es) provided on the Service. 

8. CHANGES TO OUR PRIVACY POLICY 

Definitive Authentic may, in its sole discretion, modify or update this Privacy Policy from time to time, and so you should review this page periodically. When we change the policy in a material manner, we will update the ‘last modified’ date at the bottom of this page.  You acknowledge and agree that we shall not be responsible to you for direct notification to you thereof and consent to such changes in the absence of additional contact with us. 

9. IMPORTANT INFORMATION FOR EU RESIDENTS 

If you would like to access, review, update, rectify, and delete any Personal Information we hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR), please submit a written request to support@definitiveauthentic.com. Our Privacy team will examine your request and respond to you as quickly as possible. 

10. IMPORTANT INFORMATION FOR CALIFORNIA RESIDENTS 

Scope. This addendum contained in this paragraph supplements our Privacy Policy and applies only to California residents and the Personal Information we collect about them as a “business,” as defined under the California Consumer Privacy Act of 2018 (“CCPA”). For purposes of this section, “Personal Information” has the meaning given in the CCPA but does not include information exempted from the scope of the CCPA. Additionally, this section does not apply to information we collect from you in the course of communicating with you in your capacity as an employee, controlling owner, director, officer or contractor of an organization (i.e., company, partnership, sole proprietorship, non-profit or government agency) while we are providing or receiving products or services to or from, or performing due diligence on, that organization. 

Collection, use and disclosure of your Personal Information. We describe the categories and sources of Personal Information we collect and the business/commercial purposes for which we use it in Section 1 of our Privacy Policy (How We Collect and Use Your Information). We describe the categories of third parties to whom we disclose your Personal Information in Section 2 of our Privacy Policy (Sharing of Your Information). These summaries describe our practices currently and during the 12 months preceding the effective date of this addendum. 

California ‘Do Not Sell My Info’ Notice. Like many companies online, we use advertising services that use information collected from cookies and similar technologies to try to make the ads you see on other websites more relevant to your interests. This is called interest-based advertising. See the section of our Privacy Policy entitled User of Cookies for details. Although we do not sell your information to these companies for money, our use of these services may constitute a “sale” of Personal Information from which you have the right to opt-out for purposes of the CCPA. You can opt-out of the use of your information for interest-based advertising by: 

Browser settings. Blocking third party cookies in your web browser or mobile device settings. 

Privacy browsers/plug-ins. Using privacy browsers or ad-blocking browser plug-ins that let you block advertising trackers. 

Ad industry tools. Opting-out of interest-based ads from companies participating in the following industry opt-out programs: 

 Mobile settings. Using your mobile device settings to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes. 

We recommend that you take all of these steps if you want to prevent collection of your information for interest-based ads. You will need to apply these opt-out settings on each device from which you wish to opt-out. Not all companies that serve interest-based ads participate in these opt-out programs, so even after opting-out, you may still receive cookies and interest-based ads from other companies. If you opt-out, you will still see advertisements online but they may be less relevant to you. 

Your right to information, access and deletion. You have the following rights under the CCPA: 

Information. You can request the following information about how we have collected and used your Personal Information during the past 12 months: 

  •   The categories of Personal Information that we have collected. 
  •   The categories of sources from which we collected the Personal Information. 
  •  The categories of third parties with whom we share the Personal Information. 
  •  The categories of Personal Information that we sold or disclosed for a business purpose. 
  • The categories of third parties to whom the Personal Information was sold or disclosed for a business purpose. 

 The business or commercial purpose for collecting and/or selling Personal Information. 

Access. You can request a copy of the Personal Information that we have collected about you during the past 12 months. 

Deletion. You can ask us to delete the Personal Information that we have collected from you. 

Non-discrimination. You are entitled to exercise the rights described above free from discriminatory treatment prohibited by the CCPA. 

You may submit a request to exercise your right to information, access or deletion by contacting us at the address(es) provided on the Service. We reserve the right to confirm your California residency to process these requests and will need to confirm your identity. Government-issued identification may be required. You may designate an authorized agent to make a request on your behalf by providing a valid power of attorney or other proof of authority acceptable to us in our reasonable discretion. Government-issued identification may be required for both the requester and the authorized agent. We cannot process your request if you do not provide us with sufficient information to allow us to understand and respond to it. As email is not a secure communication channel, you should not email government-issued identification to us. In certain cases we may decline your request as permitted by law. 

Questions. If you have any questions or concerns, please contact us at the address(es) provided on the Service. 

12. IMPORTANT INFORMATION FOR NEVADA RESIDENTS. 

If you are a resident of Nevada, you may request we limit the sale of certain personal information to third parties for resale or licensing purposes.  You are entitled to register your preference for limits on such sales in the future by contacting us.  Please contact us at the address(es) provided on the Service via e-mail with the subject line, "Nevada Do Not Sell Request". You must include your first and last name, zip code, the e-mail address connected to your account, or, if you have terminated your account, then the e-mail address connected to your terminated account. We reserve the right to require further information in order to verify you are a Nevada resident. 

 

Last Modified: August 2021